Help Your Young Founder Build Something Real
Coach Kingsley is an entrepreneurship program for teens ages 12–18. Your child learns a founder skill, thinks it through with an AI coach that refuses to do the work for them, and leaves each lesson with something they actually built.
What your child actually does
Every lesson follows the same rhythm, so a student always knows what is expected of them and you always know what they are working on.
- 1
Learn the lesson
Each lesson introduces one founder skill — spotting an opportunity, understanding a customer, shaping an offer, setting a price, telling the story. It is taught, not just prompted.
- 2
Think it through out loud
Your child talks the lesson through with Coach Kingsley. He asks what they think first, pushes on weak assumptions, and reteaches anything that did not land.
- 3
Do the real work
Then they write, decide, and build — naming customers, drafting an offer, sketching a first version of the product, choosing a price they can defend.
- 4
Save it to the Launch Kit
Finished work is collected in a Launch Kit: a growing, exportable document of their business that they can show a parent, a teacher, or a first customer.
The skills they build
These are the habits a young founder practises again and again. We describe what the program teaches, not outcomes we cannot promise.
Opportunity thinking
Turning interests and frustrations into ideas worth testing.
Customer understanding
Asking real people real questions instead of guessing.
Offer and pricing
Deciding what is being sold, to whom, and for how much — and why.
Building something
Shipping a simple first version rather than waiting for perfect.
Marketing and selling
Explaining value clearly and asking for the sale.
Communication
Structuring and delivering a pitch out loud, then improving it.
Decision-making
Weighing trade-offs and owning the choice.
Follow-through
Returning to unfinished work and moving it forward.
Where you stay in the loop
The coach guides, it doesn't ghostwrite
Coach Kingsley teaches and questions. Assignments are submitted in the student's own words.
Read our Responsible AI approachParent visibility by design
A parent account is linked to the student account so progress, badges, and saved work stay visible to you.
Age-appropriate boundaries
No legal, medical, tax, or financial advice, and steady reminders to involve a trusted adult before real-world commitments.
Parent questions
Is this more than just an AI chat?
Yes. The chat is one part of a structured program. There is a lesson sequence, an assignment for each lesson, a Business Builder where the business is documented, Creative Studio for visual assets, Pitch Practice for delivery, badges for milestones, and a Launch Kit that holds the finished work.
Does Coach Kingsley do the work for my child?
No, and that is deliberate. Coach Kingsley explains concepts, asks guiding questions, challenges thin answers, and helps a student revise their own writing. Final answers stay in the student's own words. You can read more on our Responsible AI page.
Is it appropriate for ages 12–18?
The program is written for middle and high school students. Guidance stays age-appropriate and avoids legal, medical, tax, and financial advice. Students are consistently reminded to involve a trusted adult in real-world decisions.
What if my child doesn't have a business idea yet?
That is the normal starting point. The first stretch of the journey is idea discovery — turning interests, skills, and everyday frustrations into a concept worth testing.
What if my child already has a business?
They can bring it in. The journey then focuses on sharpening customers, offer, pricing, marketing, sales, and the pitch instead of starting over.
What is Founder Track?
Founder Track is the self-guided version of the program. A young founder works at their own pace with Coach Kingsley as the mentor, and a parent sets up and owns the subscription.
What is KYEA Academy?
KYEA Academy is the instructor-led experience from Kingsway Young Entrepreneurs Academy: live sessions, human instructor feedback, and cohort learning. Families often start with Founder Track and apply to the Academy later.
How do parents see progress?
The parent account is connected to the student's account, so you can follow lesson progress, badges earned, and the work saved in the Launch Kit — without doing the work for them.
How much does Founder Track cost?
$30/month billed monthly, or $300/year billed once per year. Both plans include the same full access, and a subscription can be canceled at any time.
Want the full breakdown of plans and billing? See Founder Track pricing. Teaching a whole class or group instead? Read the schools and organizations page.
Start with one lesson and see how they respond
The free preview needs no account. When you are ready, Founder Track is $30/month and can be canceled anytime.